Interactive Ad Formats That Turn Passive Views Into Active Engagement
Interactive ad experiences are formats a viewer can engage with directly, rather than passively watch. At iLEAD et al, we deliver them through Naritive Global, a proudly local adtech media owner whose proprietary Ad Stories and Ad Social formats bring story-led interaction to standard media. They bridge the gap between ordinary display inventory and high-engagement storytelling, moving a campaign beyond passive ad consumption to active user interaction, while measuring the attention it actually earns.
Beyond the Static Impression: Formats Built to Be Used, Not Just Seen
Most display and standard video asks nothing of the viewer, so it earns a glance at best. Interactive formats change the exchange. Naritive’s Ad Stories are a story-inspired display format built for engagement, carrying interactive features such as Save the Date and RSVP that let a viewer act inside the ad itself. The interactivity is deliberately non-intrusive: it invites participation rather than interrupting, which is what creates a more personal, feature-rich journey and holds attention that a static format would lose.
Who This Is Best Suited To
It suits brands and agencies looking to drive higher engagement and deeper storytelling beyond static display or standard video. It is strongest where the goal is audience interaction and brand-narrative immersion, rather than simple reach.
The Formats
Ad Stories
What it is
An interactive, story-inspired display format with rich features such as Save the Date and RSVP
Best for
Storytelling and high-engagement campaigns that need the viewer to act
Ad Social
What it is
Social-media assets converted into social-styled display ads
Best for
Extending the native social look and feel across the open web
Where the Ads Run
The formats are compatible with any DSP, and inventory spans the entire open web wherever it is relevant to your audience targeting. That means the interactive experience is not confined to one platform: it reaches the audience across the open web while staying matched to the targeting that matters.
Delivery Partners
Naritive Global
Proprietary Ad Stories and Ad Social interactive formats
Heed
Interactive execution capability
Daily Motion
Video distribution environment
How Attention Is Measured
Naritive uses Lumen-verified attention metrics, which means engagement is measured rather than estimated. Instead of guesswork, you get valid attention insight that can guide the next stage of consumer and marketing strategy. Reporting runs as weekly snapshots through the flight, with a full post-campaign analysis at the end.
How a Campaign Works
Brief
We brief your Naritive contact on the campaign and objectives
Creative development
A demo or proposal is built for review
Preview approval
You approve the ad preview before anything goes live
Setup
Implementation as a managed service through Naritive, or self-serve through an agency DSP
Launch
The campaign goes live
Reporting
Weekly snapshots through the flight, and a post-campaign analysis at the end
Before a campaign, we need: a completed brief with clear objectives and targeting, creative assets with the intended storyboard order and any interactive features, an approved ad preview, confirmed budget and dates, correct destination URLs, and agreed post-campaign review sessions so feedback is efficient.
What Is Included, and What Sits Outside Scope
Included
- Ad-format development
- Best-practice guidance on format application
- Campaign management and performance reporting
- Dedicated account manager support
Outside scope
- Content production from scratch
Typical Timelines
Ad previews
24 to 48 hours following a clear brief
Campaign to go live
Serving within 24 hours once set up
Lumen-verified interactive formats deliver 50% more attention and 63% stronger brand recall.
